Situation/Pain

An independent medcomms agency of around 90 people ran content programmes for eight pharma brands, executing against briefs it had no part in writing.

Leadership wanted to originate scope rather than receive it, but proposing content the client had not asked for meant arguing from opinion against the brand team's own research.

Pre LogicFlo

Before LogicFlo, the team faced three recurring challenges:

• Briefs originated almost entirely on the client side, leaving the agency in an execution role with little influence on strategy

• Field feedback and MI inquiries sat with the client, so the agency never saw which questions kept coming back

• Reporting stopped at engagement metrics, which showed what HCPs opened but not what they had been trying to find out

  
  

LogicFlo AI Impact

Pulse pulled field feedback and MI inquiries from each client's therapeutic area into one view, ranked by how often a question returned and whether existing content answered it.

The agency built quarterly reviews from that data, arriving with the unanswered questions and the assets that would close them. Recommendations came with the evidence attached.

Each surfaced question became a brief the agency could draft against in Scribe, so the gap and the deliverable stayed in one environment.

We stopped waiting for the brief. We walk in with the questions the client's field keeps hearing and the data behind them, and the conversation goes somewhere different.

Managing Director, Strategy

Independent medcomms agency